Indonesia’s Travel & Tourism Set to Break Records in 2025 with IDR 344TN in International Visitor Spending
Jakarta, Indonesia – Indonesia is poised to mark a major milestone in 2025 as new research from the World Travel & Tourism Council (WTTC) forecasts record-breaking international visitor spending, reinforcing the country’s growing reputation as a tourism powerhouse in Southeast Asia.
According to WTTC’s 2025 Economic Impact Research (EIR), produced in collaboration with Oxford Economics, international visitor expenditure is expected to reach IDR 344 trillion, surpassing the previous high from 2019 by nearly 12%.
Unprecedented Growth in Visitor Spending
This year’s international spending forecast represents a sharp jump from IDR 289.1 trillion in 2024, demonstrating growing global confidence and renewed interest in Indonesia’s rich cultural heritage, diverse natural landscapes, and world-class destinations — from Bali and Yogyakarta to Labuan Bajo and Jakarta.
Domestic tourism remains a critical pillar of growth as well, with domestic visitor spending projected to hit IDR 381.4 trillion in 2025, another all-time high.
Travel & Tourism’s Soaring Economic Impact
In 2025, Indonesia’s Travel & Tourism sector is projected to:
- Contribute IDR 1,269.8 trillion to the national economy
- Represent 5.5% of total GDP
- Support nearly 14 million jobs, or 9.3% of total national employment
These numbers reflect a 21% increase in sector contribution over 2019, emphasizing the industry’s resilience and upward trajectory since the pandemic years.
Leadership and Collaboration Behind the Success
Julia Simpson, WTTC President & CEO, attributed Indonesia’s tourism success to visionary planning and strong public-private sector partnerships:
“Indonesia’s success story is no accident. It is the result of bold leadership, targeted investments and close collaboration between the private and public sectors.
“The Ministry of Tourism and Creative Economy has charted a clear path for growth – one that prioritises sustainability, local communities and resilience. Paired with the ingenuity of Indonesia’s private sector, the result is a vibrant Travel & Tourism sector that is creating jobs, attracting global travellers and driving national prosperity.”
Reflecting on 2024 Performance
WTTC’s data shows that in 2024:
- The sector contributed IDR 1,138 trillion to GDP
- Supported nearly 13 million jobs
- Achieved strong growth in both domestic and international markets, laying the foundation for the 2025 surge
A Vision for 2035: The Decade Ahead
The long-term forecast from WTTC paints a promising future for Indonesia’s tourism landscape. By 2035, Travel & Tourism is expected to:
- Contribute IDR 1,897 trillion to the economy
- Support nearly 17 million jobs, adding over 3.2 million new roles
- Attract over IDR 590 trillion in international visitor spending
- See domestic tourism reach IDR 599 trillion
This projected growth solidifies Indonesia’s path toward becoming a top global travel destination, driven by a blend of economic planning, sustainable tourism strategies, and investment in infrastructure and community development.
Final Thoughts
Indonesia’s Travel & Tourism sector is not only rebounding — it’s redefining what recovery looks like. With record-breaking visitor spending, strong job creation, and a clear long-term vision, the country is positioning itself as a regional leader and global tourism success story.
As international travelers return and domestic tourism thrives, Indonesia is setting a new standard for sustainable, inclusive, and resilient tourism-led growth.